The right cover for 50 years

For over 50 years, we’ve been helping our clients protect what matters most—home, life, and business. We take the time to listen, understand your situation, and find the right solution for you. Thanks to our experienced team and strong relationships with providers, we offer more than just cover—we offer peace of mind. This is insurance with a personal touch. 

About team

For 50 years, we've built a trusted, experienced team focused on integrity and putting clients first. We're here to offer honest advice and tailored guidance—every time.

Niall Maher
Director, OBF

Why OBF

Wide range of products

From business and personal insurance to pensions and specialists products such as caravan insurance and non-standard homes, we offer a diverse range of products.


Exceptional service

We're not a call centre. We're real experts, real people, offering real advice and care. We're here when you need us: open, easy to speak to, and professional.

Genuine care & honest advice

We listen, understand your unique needs, and find the right solution for you. Our commitment is to always act in your best interest.


Deep expertise

We've been doing this for 50 years. Many of our team are long-tenured, insurance veterans. We know the market and the products intimately.

The care, the
expertise and the
range of products to
ensure you have all
the cover you need.

Leadership Team

Niall Maher
Niall Maher
Director
Niall Maher
Niall Maher
Director

Niall has worked in the Life and Pensions industry since joining Irish Life Assurance in 1978, where he worked in supporting a panel of brokers. In 1988, he moved to Combined Life Assurance Co. in the role of Life Administration Manager, where his role involved setting up and managing the life assurance and pensions operation, product design and providing guidance to the life and pensions sales force.

Niall left Combined Life Assurance in 1992, and joined what was then called John O’Brien Insurance Associates Ltd. He was appointed a Director of the firm in 1997 and in 2007, together with fellow Director Terry Gleeson, acquired the business from its retiring owner.

Niall’s professional qualifications are Associate of the Chartered Insurance Institute (ACII), Qualified Financial Adviser (QFA) and Pension Trustee Practitioner (PTP).

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Terry Gleeson
Terry Gleeson
Director
Terry Gleeson
Terry Gleeson
Director

Terry started his insurance career in 1975 with General Accident. In 1979, Terry moved to John O’Brien Insurance Associates Ltd, becoming a director in 1986. In 2001, John O’Brien purchased Alan Finlay Insurances Ltd and the company name changed to O’Brien Finlay Insurances Ltd. Terry was instrumental in amalgamating both books of business. In 2007, Terry participated in a management buyout.

In 2014, O’Brien Finlay Insurances Ltd was rebranded to OBF Insurance Group Ltd. and acquired Heavey Insurances Ltd in 2015.

Terry has gained wide experience looking after the commercial insurance requirements for multi-national and national clients alike as well as looking after many personal lines customers.      

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Veselina Jordan
Veselina Jordan
Commercial Manager
Veselina Jordan
Veselina Jordan
Commercial Manager

Veselina is qualified with a bachelor’s degree in Financial Services and Certified Insurance Practitioner with the Irish Insurance Institute (III) with over 15 years’ insurance experience. In addition, Veselina also has Executive Coach Diploma which was completed in 2016.

Veselina started her insurance career with AIG Europe as Financial Lines underwriting assistance before moving to OBF Insurance Group, where she is currently working as Commercial Manager.

She has a wide knowledge across the entire Irish Insurance industry and Lloyds of London markets. She is an experienced insurance broker and underwriter with a proven record of accomplishment in developing, implementing and managing commercial and general insurance projects. In the main, her insurance proficiency can be split into general commercial Insurance, financial lines insurance and commercial binding authorities.

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Emma Reid
Emma Reid
Schemes Manager
Emma Reid
Emma Reid
Schemes Manager

Emma is an accomplished Insurance professional with over 20 years experience within the Industry. Emma is an Approved Product Advisor in General Insurance services.

Her Career started in Hibernian Insurance as a General Insurance Advisor. Emma moved to OBF Insurance in April 2003 where she commenced her career as a team member advancing to Schemes Manger in 2012.

Emma’s expertise is within the Lloyds Market and Binding Authorities. She is currently responsible for the management and development of our Binding Authorities and is recognised by her peers within the company for her business development and leadership. Emma is extremely well known within the industry. She has contributed to industry committees, namely via Brokers Ireland where she was President of the Young Brokers Ireland committee in 2017.

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History

1970s

Foundation & early beginnings

Our business was founded in January 1973 by its then owner, John O’Brien, under the name Graham How O’Brien Ltd. The company was located at Bridge House on Baggot Street Bridge in Dublin 4, where it continues to be based. In 1978, the company’s name was changed to John O’Brien Insurance Associates Ltd.
2000s

Growth and key acquisition

Following the acquisition of Alan Finlay Insurances in 2001, the name was changed to O’Brien Finlay Insurance Associates Ltd. In 2007, John O’Brien retired and the business was acquired by two of the then Directors, Terry Gleeson and Niall Maher, who continue to own the business.
Today

Becoming OBF

The name was changed again in 2014, to OBF Insurance Group Ltd. In 2015, the business acquired Heavey Insurances Ltd., and welcomed Joe Lynham to the Board. Joe retired from the Board in 2022, and remains a consultant to the business.

New Policy Payment

Already spoken to our team and received a new policy quotation? Use the link below to pay for your new premium.

Next Step

Renew Existing Policy

Use the link below for quick and easy online policy renewals. Remember to have your policy number to hand.

Renew Now
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Any products purchased from Blue Insurance are arranged, administered and underwritten by Blue Insurance Ltd.

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